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Samer Elhajjar 

Samer Elhajjar 

Samer Elhajjar is a senior lecturer at the Department of Marketing, National University of Singapore Business School. He is also a co-founder of the Nation Brand Research Initiative.
Samer Elhajjar is a senior lecturer at the Department of Marketing, National University of Singapore Business School. He is also a co-founder of the Nation Brand Research Initiative.
Languages Spoken:
English

Opinion | Fatigue is rewriting the US-China soft power contest, starting in Asean

At a time when no one has bandwidth left, soft power is being won by being the partner that feels usable, steady and low-risk.

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Related Topics
AseanChina economyElectric & new energy vehicles