Baidu is among China’s top Internet companies that will to sponsored content and targeted ads to make up a bigger share of revenues. Baidu’s driverless car fleet were a demonstration highlight in Wuzhen during the World Internet Conference. Photo: SCMP Handout

Baidu, Alibaba and Tencent to expand their revenue from paid digital content and targeted ad campaigns

‘Traffic engagement paves the way for long-term growth opportunities in performance-based advertising,’ analyst says

Topic |   Internet

TOP PICKS

Baidu is among China’s top Internet companies that will to sponsored content and targeted ads to make up a bigger share of revenues. Baidu’s driverless car fleet were a demonstration highlight in Wuzhen during the World Internet Conference. Photo: SCMP Handout
READ FULL ARTICLE