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A drone view of an under-construction residential development in Shanghai in February 2024. Photo: Reuters

China’s property stimulus bazooka fuels instant rebound in sentiment as inquiries, home sales in Shanghai, Beijing jump

  • ‘The overall volume of inquiries has increased noticeably since the new support measures came out last Friday,’ says property sales agent Ma Yunman
  • Shanghai recorded 138,000 square metres of sales in the May 19 week, or 30 per cent above the city’s weekly average this year: CRIC data
Sentiment in China’s property market is improving, with homebuyers in some of the biggest cities rushing to sales offices to scout for deals, days after Beijing rolled out the strongest stimulus measures yet to rescue the troubled sector.

Ma Yunman, a sales agent at 5i5j Real Estate Brokerage based in Beijing’s suburban Fangshan district, said some 100 people visited its regional showrooms to view projects and consider purchases last weekend. This marks a 20 per cent increase from the usual traffic on Saturdays and Sundays, she said.

“The overall volume of inquiries has increased noticeably since the new support measures came out last Friday,” Ma said in an interview. “This is helped by the fact that prices for both new and pre-owned homes in our area have declined by 20 to 30 per cent from last year.”

China unveiled “historic” measures on Friday, including a 300 billion yuan (US$41.9 billion) relending facility for state-owned companies to buy unsold homes, to help stem a chronic slump in demand and confidence in the housing market over the past three years.

Construction of a resettlement housing project is seen along the Beijing-Hangzhou Grand Canal in Huaian, China, in March 2024. Photo: Getty Images

Beijing has also called on local governments to buy finished projects and convert them into social housing, and offered to lower mortgage rates and down payment ratios to revive demand. Earlier sporadic measures among various city housing bureaus had failed to spur a turnaround, leaving many of the biggest developers in financial distress.

The rebound has been instant. More than 2,000 units were transacted on the May 18 weekend in Beijing, according to data compiled by Centaline Property. The volume was on par with the daily average in March and April, which are seasonally “hot” months due to the release of pent-up demand from the Lunar New Year holiday.

That may be a start to a long-haul recovery. The capital recorded sales of about 71,000 square metres in floor areas in the week through May 19, well below the weekly average of 94,000 sq m so far this year. It was also 26 per cent weaker than the sales in the preceding week, according to China Real Estate Information Corp (CRIC).

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Ma at 5i5j Real Estate Brokerage said most her clients are still adopting a wait-and-see attitude on home purchases, even though home prices have retreated over the past few years. People still want to be cautious, instead of chasing the market.

“A lot of people are still waiting on stronger support measures from both central and local authorities,” she added.

In Shanghai, more prospective homebuyers are asking sellers for more generous discounts. Weng Lingjie, a 40-year-old entrepreneur, said he would only buy a lived-in home in the eastern Pudong district on a further 15 per cent price cut.

“It is a buyers’ market and we have the bargaining power,” said Wang, who is not alone in angling for bigger discounts. Local real estate agencies said a growing number of clients have also started hunting for bargains after last week’s major incentives.

“Some non-local residents working in the city with a well-paid job are among people eyeing their first homes in Shanghai,” said Song Yulin, a senior manager with property agency Lianjia, a unit of KE Holdings. “They are budget conscious.”

Shanghai’s housing market is more promising. In the week to May 19, the financial and commercial hub recorded an average 138,000 sq m of sales, or 30 per cent above its weekly average this year. Total floor area sold also jumped 77 per cent versus a week earlier, according to CRIC.

The luxury segment of the city’s market is also booming. On May 16, Singapore’s CapitaLand sold all the units in a project in central Huangpu district within 45 minutes of its launch. In April, 24 billion yuan worth of premium properties changed hands, a 156 per cent jump from a year earlier.

National home prices are estimated to drop by another 5 to 6 per cent this year, with prices in higher-tier cities likely to stabilise first, given stronger demand and greater confidence, Esther Liu, director at S&P Global Ratings, said during a webinar on Monday.

“Prices in lower-tiered cities will continue to drift down, but we believe the government’s effort to use existing housing stock to convert into social housing for sale would [boost] transactions at the lower end of the market.”

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