Pantene's video shows a man and woman subject to different stereotypes during the same workday. Photo: SCMP Pantene's video shows a man and woman subject to different stereotypes during the same workday. Photo: SCMP
Pantene's video shows a man and woman subject to different stereotypes during the same workday. Photo: SCMP

Beauty-care firms crack the feminist psyche and wallet

Focus on women's aspirations and impediments makes ads by P&G and Dove an instant success

Pantene's video shows a man and woman subject to different stereotypes during the same workday. Photo: SCMP Pantene's video shows a man and woman subject to different stereotypes during the same workday. Photo: SCMP
Pantene's video shows a man and woman subject to different stereotypes during the same workday. Photo: SCMP
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