The adoption of big data has helped Tesco achieve the No 1 position among online retailers in South Korea. Photo: Bloomberg

Big data move brings big business opportunities

For firms to enjoy benefits from the revolution through early adoption, they need to enhance their organisational and technical capabilities

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The adoption of big data has helped Tesco achieve the No 1 position among online retailers in South Korea. Photo: Bloomberg
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Joerg Niessing

Joerg Niessing

Joerg Niessing is an affiliate professor of marketing at INSEAD and programme director of leading digital marketing strategy