Joerg Niessing

Joerg Niessing is an affiliate professor of marketing at INSEAD and programme director of leading digital marketing strategy

Latest from Joerg Niessing

20 Jul 2018 - 2:55PM
20 Jul 2018 - 2:54PM
Big data move brings big business opportunities

The big data revolution, or potentially fad, according to some sceptics, has led to a boom of technology investments that bring memories of the internet bubble more than 15 years ago.

The big data revolution, or potentially fad, according to some sceptics, has led to a boom of technology investments that bring memories of the internet bubble more than 15 years ago.

20 Jun 2018 - 6:00PM