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Joerg Niessing

Joerg Niessing is an affiliate professor of marketing at INSEAD and programme director of leading digital marketing strategy
Joerg Niessing is an affiliate professor of marketing at INSEAD and programme director of leading digital marketing strategy

Opinion | Don’t rush your digital transformation

The big data revolution, or potentially fad, according to some sceptics, has led to a boom of technology investments that bring memories of the internet bubble more than 15 years ago.

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