Joerg Niessing

Joerg Niessing is an affiliate professor of marketing at INSEAD and programme director of leading digital marketing strategy
Joerg Niessing is an affiliate professor of marketing at INSEAD and programme director of leading digital marketing strategy

Latest from Joerg Niessing

Why companies shouldn’t rush their digital transformation
The five steps companies need to take for great digital customer experiences
Big data move brings big business opportunities

The big data revolution, or potentially fad, according to some sceptics, has led to a boom of technology investments that bring memories of the internet bubble more than 15 years ago.

20 Jun 2018 - 6:00PM

The big data revolution, or potentially fad, according to some sceptics, has led to a boom of technology investments that bring memories of the internet bubble more than 15 years ago.

Big data move brings big business opportunities