Companies like Amazon have a management culture that is customer-centric at every touchpoint in the consumer journey. Photo: ReutersA box from Amazon.com is pictured on the porch of a house in Golden, Colorado in this July 23, 2008 file photograph. Amazon.com Inc reported its first quarterly net loss in more than five years on Thursday as the world's largest internet retailer spent heavily and suffered from an economic slowdown in Europe. REUTERS/Rick Wilking/Files (UNITED STATES - Tags: BUSINESS)In this April 29, 2015 photo, a woman uses her smartphone near a booth for the Chinese Internet company Tencent at the Global Mobile Internet Conference in Beijing. Chinese state media reported Thursday, Aug. 18, 2016, that new rules hold chief editors of news websites personally liable for content, months after several portals posted material that was seen as embarrassing to President Xi Jinping. Tencent, one of China's most popular websites, fired its top editor after a July headline mistake
Companies like Amazon have a management culture that is customer-centric at every touchpoint in the consumer journey. Photo: ReutersA box from Amazon.com is pictured on the porch of a house in Golden, Colorado in this July 23, 2008 file photograph. Amazon.com Inc reported its first quarterly net loss in more than five years on Thursday as the world's largest internet retailer spent heavily and suffered from an economic slowdown in Europe. REUTERS/Rick Wilking/Files (UNITED STATES - Tags: BUSINESS)In this April 29, 2015 photo, a woman uses her smartphone near a booth for the Chinese Internet company Tencent at the Global Mobile Internet Conference in Beijing. Chinese state media reported Thursday, Aug. 18, 2016, that new rules hold chief editors of news websites personally liable for content, months after several portals posted material that was seen as embarrassing to President Xi Jinping. Tencent, one of China's most popular websites, fired its top editor after a July headline mistake
Business /  Companies

The five steps companies need to take for great digital customer experiences

Joerg Niessing

Updated: 9:43pm, 2 Sep, 2016

Why you can trust SCMP
Companies like Amazon have a management culture that is customer-centric at every touchpoint in the consumer journey. Photo: ReutersA box from Amazon.com is pictured on the porch of a house in Golden, Colorado in this July 23, 2008 file photograph. Amazon.com Inc reported its first quarterly net loss in more than five years on Thursday as the world's largest internet retailer spent heavily and suffered from an economic slowdown in Europe. REUTERS/Rick Wilking/Files (UNITED STATES - Tags: BUSINESS)In this April 29, 2015 photo, a woman uses her smartphone near a booth for the Chinese Internet company Tencent at the Global Mobile Internet Conference in Beijing. Chinese state media reported Thursday, Aug. 18, 2016, that new rules hold chief editors of news websites personally liable for content, months after several portals posted material that was seen as embarrassing to President Xi Jinping. Tencent, one of China's most popular websites, fired its top editor after a July headline mistake
Companies like Amazon have a management culture that is customer-centric at every touchpoint in the consumer journey. Photo: ReutersA box from Amazon.com is pictured on the porch of a house in Golden, Colorado in this July 23, 2008 file photograph. Amazon.com Inc reported its first quarterly net loss in more than five years on Thursday as the world's largest internet retailer spent heavily and suffered from an economic slowdown in Europe. REUTERS/Rick Wilking/Files (UNITED STATES - Tags: BUSINESS)In this April 29, 2015 photo, a woman uses her smartphone near a booth for the Chinese Internet company Tencent at the Global Mobile Internet Conference in Beijing. Chinese state media reported Thursday, Aug. 18, 2016, that new rules hold chief editors of news websites personally liable for content, months after several portals posted material that was seen as embarrassing to President Xi Jinping. Tencent, one of China's most popular websites, fired its top editor after a July headline mistake
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