Amazon Echo is a hands-free speaker you control with your voice. Echo connects to the Alexa Voice Service to play music and provide information. Photo: Amazon/TNS Amazon Echo is a hands-free speaker you control with your voice. Echo connects to the Alexa Voice Service to play music and provide information. Photo: Amazon/TNS
Amazon Echo is a hands-free speaker you control with your voice. Echo connects to the Alexa Voice Service to play music and provide information. Photo: Amazon/TNS
Management

Let’s not become slaves to algorithms

Design a marketing strategy that wins over the algorithm – that sits between the brand and your customer – so that your product stands out

Topic |   Management
Amazon Echo is a hands-free speaker you control with your voice. Echo connects to the Alexa Voice Service to play music and provide information. Photo: Amazon/TNS Amazon Echo is a hands-free speaker you control with your voice. Echo connects to the Alexa Voice Service to play music and provide information. Photo: Amazon/TNS
Amazon Echo is a hands-free speaker you control with your voice. Echo connects to the Alexa Voice Service to play music and provide information. Photo: Amazon/TNS
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