China has 20 per cent of the world’s population, but accounts for just 1 per cent of the US$38.8 billion global perfume market. Photo: AFP
David Dodwell
Opinion

Opinion

Inside Out by David Dodwell

Sweet smell of success: Foreign fragrances dominate China’s perfume market

Chaotic recent history accounts for the dearth of Chinese perfume suppliers, allowing leading western fragrance brands to rule the mainland market

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China has 20 per cent of the world’s population, but accounts for just 1 per cent of the US$38.8 billion global perfume market. Photo: AFP
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