Employees arrange bottles of baijiu at the Kweichow Moutai factory in Guizhou province in December 2017. The baijiu business took a hit following the initiation of President Xi Jinping’s anti-corruption crackdown in 2012 but has since rebounded and brewers are now looking beyond China. Photo: Bloomberg
David Dodwell
Opinion

Opinion

Outside In by David Dodwell

China’s massive market means big business for baijiu and Kweichow Moutai. The belt and road may take them even further

  • With China sending its money, workers and influence abroad, the baijiu brands that have benefited from its massive market alone may get yet another big boost

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Employees arrange bottles of baijiu at the Kweichow Moutai factory in Guizhou province in December 2017. The baijiu business took a hit following the initiation of President Xi Jinping’s anti-corruption crackdown in 2012 but has since rebounded and brewers are now looking beyond China. Photo: Bloomberg
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