Illustration: Craig Stephens
Nicholas Ross Smith
Opinion

Opinion

Nicholas Ross Smith

China’s soft-power play: what will it take to get it just right and hit the Goldilocks zone?

  • Nicholas Ross Smith and Tracey Fallon say after years of trying to win friends and gain influence through its outreach programmes, Beijing has run into a wall
  • The reason is twofold: China must improve its art of persuasion, and the West it seeks to impress must be willing to come to the party

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Illustration: Craig Stephens
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