Use fund for events that will be big hits
The Mega Events Fund was set up in 2009. It aims to promote tourism, raise the profile of Hong Kong internationally and promote Hong Kong as an events capital of Asia.
It has been used to sponsor numerous major events such as pop concerts and sports tournaments. However, I have doubts about its effectiveness regarding some of the events.
I accept that the Dragon Boat Carnival is popular with a lot of tourists. But some events got a lot of money from the fund, with little to show for it. The UBS Hong Kong Open gets HK$15 million fund sponsorship, but compared to the dragon boat festival, does not get that many foreign visitors. This raises questions about whether the money is being allocated in the right way.
The fund committee should be considering other events such as K-pop concerts and friendlies between English Premier League teams. These would prove popular with locals and tourists and people of all age groups.
A monitoring system should be implemented to ensure the most appropriate events are selected, and the Mega Events Fund committee must be satisfied a sufficient number of tourists will want to come for them.
Daniel Hui Yin-hang, Sha Tin