Officials must fine-tune Hong Kong’s food truck pilot scheme
Supporters of the scheme believed it could succeed because it was innovative for Hong Kong, but I can understand why these businesses have experienced problems.
The prices at these trucks can be quite high. For example, a pineapple bun costs HK$20 while you would only pay around HK$5 or HK$6 in a cha chaan teng. Tourists and locals will be put off by higher prices.
Also, these trucks have designated locations, whereas similar vehicles in the US and UK have a lot more flexibility and more roads and parks.
Here they must be given fixed spots so they do not cause congestion. But at some of the locations, they are not getting enough customers.
They face quite high operating costs so if they are in a spot with fewer customers, turnover is poor and they are unable to make a profit. Nor can they cut prices, firstly, because of these operating costs and also as one of the aims of the scheme was to provide good-quality food to tourists.