Hong Kong telemarketers should try a ‘do-call’ register, so they don’t waste money
There is an old marketing saying which goes something like this: half the money spent on advertising is wasted – the problem is no one knows which half.
I would never buy anything from an unknown phone caller, so the advertising money spent on telemarketing is definitely wasted on me. I think many others feel the same.
To find out just how many are in this group, instead of the proposed statutory “do-not-call” register, an opt-out system, the Hong Kong government should set up opt-in system, a “do-call” register, where people can sign up to receive telemarketing calls.
I suspect that few people would sign up and advertisers would quickly see that telemarketing is wasted money.
Eliot Fisk, Mid-Levels