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The Kiki challenge: how viral trends on social media can be a danger to health
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The Kiki Challenge is becoming popular all over the world.
This online sensation involves people filming themselves stepping out of their moving cars and dancing to a song by the Canadian rap artist Drake called In My Feelings. Comedian Shiggy generated the viral trend by dancing to the tune and posting it to his popular Instagram feed.
From there, the challenge has spread to many parts of the world. For example, in India, policemen in the various cities have cautioned people about the challenge. The Mumbai police tweeted “We love your safety and can’t leave it to be decided by Kiki!” and sponsored a billboard that said “Kiki is bored of her own challenge”.
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However, this has not stopped people from taking on the challenge. Even Hollywood star Will Smith did his version of the dance.
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