Social media

The Kiki challenge: how viral trends on social media can be a danger to health

PUBLISHED : Saturday, 18 August, 2018, 4:16pm
UPDATED : Saturday, 18 August, 2018, 4:15pm

The Kiki Challenge is becoming popular all over the world.

This online sensation involves people filming themselves stepping out of their moving cars and dancing to a song by the Canadian rap artist Drake called In My Feelings. Comedian Shiggy generated the viral trend by dancing to the tune and posting it to his popular Instagram feed.

From there, the challenge has spread to many parts of the world. For example, in India, policemen in the various cities have cautioned people about the challenge. The Mumbai police tweeted “We love your safety and can’t leave it to be decided by Kiki!” and sponsored a billboard that said “Kiki is bored of her own challenge”.

However, this has not stopped people from taking on the challenge. Even Hollywood star Will Smith did his version of the dance.

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Recently, a Miss Hong Kong pageant contestant this year, did the challenge, but the response from internet users was not positive. She was criticised for promoting a dangerous trend.

Local legal experts warned that drivers taking the “challenge” may breach road safety rules and could be fined.

Four years ago when the Ice Bucket Challenge swept the globe, a teenager in Scotland died after jumping into a quarry, reportedly as part of the challenge.

Safety should come before viral internet trends.

Randy Lee, Ma On Shan