The Fire Services Department mascot Anyone, played by real firefighters dressed in blue bodysuits, appears at the official launch of the department’s Facebook page on November 5. Photo: Christy Leung

Hong Kong’s Fire Services mascot Anyone offers lessons beyond safety and first aid

  • The character stands out for its simplicity and effectiveness in delivering a serious message through catchy tunes and a creative script
  • Hong Kong advertisers could learn from the creator of Anyone to step away from the formulaic
Topic |   Hong Kong rescue services

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The Fire Services Department mascot Anyone, played by real firefighters dressed in blue bodysuits, appears at the official launch of the department’s Facebook page on November 5. Photo: Christy Leung
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