Anyone can help in an emergency: that’s the message of the Fire Services Department’s “Anyone” campaign. Photo: Edmond So Anyone can help in an emergency: that’s the message of the Fire Services Department’s “Anyone” campaign. Photo: Edmond So
Anyone can help in an emergency: that’s the message of the Fire Services Department’s “Anyone” campaign. Photo: Edmond So

Letters | Success of ‘Anyone’ in Hong Kong proves the value of thinking outside the box

  • The Fire Services Department mascot is not just genius marketing, it is living proof of what creativity and daring to think outside the box can achieve

Topic |   Hong Kong rescue services
Anyone can help in an emergency: that’s the message of the Fire Services Department’s “Anyone” campaign. Photo: Edmond So Anyone can help in an emergency: that’s the message of the Fire Services Department’s “Anyone” campaign. Photo: Edmond So
Anyone can help in an emergency: that’s the message of the Fire Services Department’s “Anyone” campaign. Photo: Edmond So
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