Letters | Success of ‘Anyone’ in Hong Kong proves the value of thinking outside the box
- The Fire Services Department mascot is not just genius marketing, it is living proof of what creativity and daring to think outside the box can achieve
What “Anyone” embodies isn’t just the Fire Services Department’s genius marketing; the mascot is living proof of what creativity and daring to think outside the box can bring to the table.
Perhaps because of our steady economy, the new generation (including mine) rarely dream of starting their own businesses or seeking novel opportunities. The stability of our society has gradually blunted our edge, phasing out the Lion Rock spirit. Most of us are afraid of change, unwilling to bear the risk of losing a little or deviating from our steady but simple lives. We want everything to stay as it is and we whip up a storm when things change.
“Anyone” is not just a mascot for the Fire Services Department, or a meme on the internet: it is a reminder to all of Hong Kong that out-of-the-box thinking works.
Andy Lau, Tsuen Wan