Anyone can help in an emergency: that’s the message of the Fire Services Department’s “Anyone” campaign. Photo: Edmond So

Success of ‘Anyone’ in Hong Kong proves the value of thinking outside the box

  • The Fire Services Department mascot is not just genius marketing, it is living proof of what creativity and daring to think outside the box can achieve
Topic |   Hong Kong rescue services

TOP PICKS

Anyone can help in an emergency: that’s the message of the Fire Services Department’s “Anyone” campaign. Photo: Edmond So
READ FULL ARTICLE