Hong Kong MTR commuters engrossed in their mobile phones. To promote the 1823 app more effectively among the city’s 5.7 million smartphone users, the government should monitor app usage and user behaviour patterns, and launch a targeted promotional campaign. Photo: AFP

Hong Kong government complaints app is easy to use: so why are so few using it?

  • Launched in 2011, the 1823 app can filter public enquiries and complaints more efficiently
  • For the app to realise its full potential, the government must promote it through closer coordination between departments
Topic |   Apps

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Hong Kong MTR commuters engrossed in their mobile phones. To promote the 1823 app more effectively among the city’s 5.7 million smartphone users, the government should monitor app usage and user behaviour patterns, and launch a targeted promotional campaign. Photo: AFP
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