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Letters | How TVB can remain a Hong Kong brand while reviving its fortunes
- Bringing in veteran entertainers risks a return to old formulas that no longer work when today’s viewers value interaction and co-creation
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It is unclear how effective the appointing of Eric Tsang and Wong Cho-lam as senior TVB executives will be in attracting more viewers for the broadcaster (“Comedians to lead TVB’s push to turn around its fortunes”, January 31).
TVB viewership has fallen in recent years, sounding an alarm about the profitability of the free-to-air commercial television station, and making it inevitable that TVB explores opportunities to maximise its revenue. Due to cultural differences between Hong Kong and its neighbouring cities as well as the fierce competition from television networks there, it is not easy to come up with programmes that appeal to both local and nearby audiences.
To shoulder its corporate and social responsibility, TVB should position itself as a Hong Kong-based television station, which was the cornerstone of its yesteryear success. To be a local station does not mean that everything broadcast has to be about the city.
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To live up to its reputation as a Hong Kong brand, TVB should cater to what people in this city need and want. This is cannot be achieved by having one or two veterans on board, however successful they have been in putting a smile on our faces.
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If it is not managed well, the revamp of TVB’s creative policy will add up to nothing more than the duo imposing their views and returning to an old formula that might no longer work.
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