TVB, Hong Kong’s free-to-air television station, is grappling with declining viewership. Photo: Dickson Lee TVB, Hong Kong’s free-to-air television station, is grappling with declining viewership. Photo: Dickson Lee
TVB, Hong Kong’s free-to-air television station, is grappling with declining viewership. Photo: Dickson Lee

Letters | How TVB can remain a Hong Kong brand while reviving its fortunes

  • Bringing in veteran entertainers risks a return to old formulas that no longer work when today’s viewers value interaction and co-creation

Topic |   Television Broadcasts (TVB)
TVB, Hong Kong’s free-to-air television station, is grappling with declining viewership. Photo: Dickson Lee TVB, Hong Kong’s free-to-air television station, is grappling with declining viewership. Photo: Dickson Lee
TVB, Hong Kong’s free-to-air television station, is grappling with declining viewership. Photo: Dickson Lee
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