Letters | China’s Xinjiang cotton and H&M: transparency works better than instant outrage
- Politics or not, forced labour is an existing and severe problem worldwide, which needs to be taken seriously.

When I surfed the internet looking for related news or commentary, I found most Chinese web users accusing the Swedish multinational fast fashion retailer of being ungrateful and also stupid. People are saying H&M shouldn’t make such a statement when their business relies heavily on the Chinese market, and that they will never buy from H&M again.
State broadcaster CCTV in a social media post accused H&M of having “no business ethics”, adding: “For enterprises that touch the bottom line of our country, the response is very clear: don’t buy!”
Could they promise there is no such thing happening in Xinjiang? Have they carried out an investigation? Or do they just believe in the Chinese official clarification? The government and its agencies have elevated the issue to the national level, which is unnecessary.