A child takes in the display at a store in Beijing. Photo: EPA-EFE A child takes in the display at a store in Beijing. Photo: EPA-EFE
A child takes in the display at a store in Beijing. Photo: EPA-EFE

Letters | Kids have great power, and advertisers great responsibility

  • Children’s power to influence purchasing decisions is considerable, especially in wealthier households or where parents try to compensate for absence
  • When focusing on children, marketers should avoid making misleading claims, exploiting children’s imagination and creating unrealistic expectations

Topic |   Hong Kong youth
A child takes in the display at a store in Beijing. Photo: EPA-EFE A child takes in the display at a store in Beijing. Photo: EPA-EFE
A child takes in the display at a store in Beijing. Photo: EPA-EFE
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