-
Advertisement
Cathay Pacific
OpinionLetters

Letters | Cheaper Cathay Pacific fares? Don’t hold your breath

  • Readers discuss ticket prices on Hong Kong’s flag carrier, and the criticism of Qantas’ leadership

Reading Time:2 minutes
Why you can trust SCMP
4
Passengers check in at Cathay Pacific counters at Hong Kong airport on August 9. Photo: Elson Li
Letters
Feel strongly about these letters, or any other aspects of the news? Share your views by emailing us your Letter to the Editor at [email protected] or filling in this Google form. Submissions should not exceed 400 words, and must include your full name and address, plus a phone number for verification.
Now that Covid-19 is no longer a global health emergency, Hongkongers are flocking to holiday destinations in Southeast Asia and Japan. Cathay Pacific is surely aware of this. It raised fares post-pandemic, due to reduced capacity, financial hardship and anticipated demand.
Therefore, Hongkongers have found themselves coughing up large sums to get to the destinations they have long been waiting to visit. In mid-August, Cathay offered steeply discounted fares, further boosting demand. It is finally raking in a profit for the first time since the pandemic.
Advertisement

Many travellers were disappointed that they encountered long wait times and the website crashing while trying to book tickets during the offer, but this was only to be expected considering the massive web traffic that would undoubtedly be caused by people trying to snap up the cheap flights.

Cathay is simply taking advantage of the reignited travel demand to grasp the lifeline it needs to emerge from the pandemic gloom. One can’t blame it for that – it lost more than HK$30 billion during the pandemic, so raising fares is a natural response.

Advertisement

However, it remains to be seen whether it will gradually reduce fares back to pre-pandemic levels, or maintain the heightened fares due to rising labour or fuel costs. We would all like to see reduced fares – the sooner the better – but considering Cathay’s financial predicament, it probably won’t happen any time soon, if at all.

Advertisement
Select Voice
Select Speed
1.00x