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Macroscope
Opinion
Neal Kimberley

The US unemployment rate is enviable. It’s consumer confidence America needs to worry about

  • The latest figures suggest tensions over the trade war with China are starting to hit home. With more tariff trouble brewing on the European front, amid an already slowing economy, Fed officials may be forced to consider more forceful monetary easing

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Shoppers at a Levi’s store in New York’s Times Square look at a T-shirt display in June. The domestic consumer is critical to the health of America’s economy, as consumer spending accounts for roughly 70 per cent of US economic activity. Photo: AP
With the US unemployment rate falling to 3.5 per cent last month, its lowest level since December 1969, it might seem odd to suggest that the US economy could be heading into choppier waters. But the signs are there.
The US-China trade war may finally be having a negative effect on American consumer confidence and a new trade dispute between the United States and the European Union is brewing. 
Additionally, last month there was some unexpected tightness in US money market conditions. The Federal Reserve might be forced to ease US monetary policy more than it had envisaged.
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The domestic consumer is critical to the health of the US economy. More than two-thirds of US economic activity is accounted for by American consumer spending. But the US consumer seems somewhat subdued.

Shoppers look at fridges in a Home Depot store in Boston. US consumer spending only increased marginally in August, while, in one survey, US consumer confidence registered its biggest fall in nine months in September. Photo: AP
Shoppers look at fridges in a Home Depot store in Boston. US consumer spending only increased marginally in August, while, in one survey, US consumer confidence registered its biggest fall in nine months in September. Photo: AP
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US consumer spending only increased marginally in August, while, according to a report from industry group The Conference Board, US consumer confidence registered its biggest fall in nine months in September.
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