Tourists pick tea leaves on a plantation in Hengshanwu village in Anji, Zhejiang province. To attract visitors, China could meet the growing demand for “experience tourism”. Photo: Xinhua Tourists pick tea leaves on a plantation in Hengshanwu village in Anji, Zhejiang province. To attract visitors, China could meet the growing demand for “experience tourism”. Photo: Xinhua
Tourists pick tea leaves on a plantation in Hengshanwu village in Anji, Zhejiang province. To attract visitors, China could meet the growing demand for “experience tourism”. Photo: Xinhua
Wang Huiyao
Opinion

Opinion

The View by Wang Huiyao

China is running the world’s largest tourism deficit. How can it plug the gap?

  • Chinese tourist traffic to the world is growing but not the other way round. To decrease its deficit in trade in services and improve the world’s understanding of the nation, China must develop new ways to enhance visitors’ experiences

Tourists pick tea leaves on a plantation in Hengshanwu village in Anji, Zhejiang province. To attract visitors, China could meet the growing demand for “experience tourism”. Photo: Xinhua Tourists pick tea leaves on a plantation in Hengshanwu village in Anji, Zhejiang province. To attract visitors, China could meet the growing demand for “experience tourism”. Photo: Xinhua
Tourists pick tea leaves on a plantation in Hengshanwu village in Anji, Zhejiang province. To attract visitors, China could meet the growing demand for “experience tourism”. Photo: Xinhua
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Wang Huiyao

Wang Huiyao

Wang Huiyao is the founder of the Centre for China and Globalisation, a Beijing-based non-governmental think tank.