Trust levels are plummeting across the pandemic-ravaged world. But what about in Hong Kong?
- Edelman’s 2021 Trust Barometer shows that people’s trust in governments, NGOs and the media has plunged, with divergence growing between the elite and the rest
- For Hong Kong, there is no question trust has fallen, but what else will a ‘special briefing’, in March, reveal?

For 21 years, public relations group Edelman has returned annually to an issue indispensable to the proper functioning of our societies: trust.
Its annual Trust Barometer may not be as robust as many academics would like – Edelman is, after all, a public relations agency, not an academic institution – but it has consistently revealed important insights about ourselves and the state of the countries we live in. And on the foundations of a survey of over 30,000 people across 27 countries, it cannot be ignored.
If US senator Hiram Johnson was right over 100 years ago that the first casualty of war is truth, then it is arguable today that the first casualty of the Donald Trump years has been trust.

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David Brooks, writing in October in The Atlantic on how “America is having a moral convulsion”, said: “Levels of trust in this country – in our institutions, in our politics, and in one another – are in precipitous decline. And when social trust collapses, nations fail.”
