Post-pandemic US can revive prosperity through commitment to innovation and reform

Increasingly dominant companies, especially tech firms, and outdated corporate governance practices are undermining the foundations of prosperity
Fortunately, there are simple steps that regulators and educators can take to put the economy and society on a sounder footing

Edmund S. PhelpsandMohammad Salhut

Published: 1:30am, 30 Sep, 2021

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As public discontent forces a political reckoning in many developed economies, the social contract binding together markets, states and citizens is being reimagined. Today’s anger and alienation present an opportunity to address cracks in our societies’ economic foundations, starting in the United States.

Commercial activity is being rapidly digitised at scale, suggesting that the largest and most successful companies in the technology sector – from Amazon to Zoom – will continue to be dominant market forces for the foreseeable future.

Yet while investors in these fast-growing enterprises have enjoyed significant financial gains, most others have not. The leading tech companies have fallen short in creating value for many of their stakeholders as well as contributing to US economic growth overall.

Now that people have adapted to the effects of the Covid-19 pandemic, many business leaders have shifted their focus back to quarterly profits and share prices. Just this month, Microsoft announced a US$60 billion share buy-back plan and dividend increase.

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Meanwhile, there has been little talk of what management teams could do to create long-term value for shareholders and stakeholders alike.

Mounting evidence, presented by the International Monetary Fund and many others, suggests Big Tech companies are stifling innovation through their acquisition strategies and competitive practices. If one believes that economic growth is predicated on innovation, one must support urgent action to address this problem.

Beyond the various legislative proposals to break up Big Tech firms, there are some simple steps that the new chairman of the US Securities and Exchange Commission, Gary Gensler, can take immediately to ensure corporate accountability among technology firms and encourage sustained commitments to innovation for America’s shared benefit.

First, the SEC can and should require all publicly traded companies in the US to disclose clearly how much they spend on research and development (R&D).

Under decades-old accounting standards, this category only includes activities aimed specifically at developing new products, services and processes or at major improvements to existing products, services or processes. Incremental “routine or periodic alterations” are prohibited from being qualified as R&D.

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Yet, much to the country’s social and economic detriment, several of today’s Silicon Valley giants have lumped together such minor alterations under their R&D expense-line items. Given that the biggest technology companies command a large and increasing share of the economic pie, transparency about how much they are investing in genuine innovation is fully warranted.

Second, the SEC should make the long-overdue switch back to semi-annual reporting. Research suggests there are high costs associated with the quarterly disclosures that every public firm currently undertakes. The formation of a capital market in which management teams must constantly issue profitability guidance has fostered a short-term mentality with far-reaching adverse economic consequences.

Short-termism has hampered managers’ ability to make substantive long-term investments and shortened the average tenure of CEOs. It has also diminished managers’ capacity to make decisions that may be crucial to US competitiveness in the global economy.

Likewise, burdening small, publicly traded firms with repetitive and substantial reporting costs impedes growth-oriented investment by diverting resources.

Marriage of education and technology a boon amid pandemic

Beyond these reforms to encourage change from the top, the pandemic has created an opportunity to reinvigorate grass-roots innovation. This autumn, millions of US students have returned to the classroom, some for the first time in more than a year.

Because state governments are relying on federal funding to continue to educate the country’s youth, we have a once-in-a-generation chance to bring about fundamental change in the delivery of education at the local level.

US schools have largely failed to nurture creativity and risk-taking in today’s young people. These values play a seminal role in US national development and should be inculcated in students as they return to the classroom.

The past 18 months have brought disruptions but also opportunities for positive change. America’s capitalist system will need to adapt to the new world. That means, for starters, centring the economic conversation around stakeholders and our shared future.

Students at Genoa-Kingston High School, in Genoa, Illinois, leave after the final bell on September 8. Photo: Chicago Tribune / TNS

The return to schools and campuses should occasion a return to education that celebrates the essential American values that helped the country become such an unprecedented success.

As we look to the future, we must focus on strengthening our institutions and reinvigorating our culture. Shoring up the next generation’s intellectual foundation and providing corporations with the flexibility to innovate are just two steps we can take today.

Many more can follow from those. Although America’s social, financial and political challenges remain as stark as ever, we can strive for a rebirth of the values and institutions we need.

Edmund S. Phelps, the 2006 Nobel laureate in economics and director of the Centre on Capitalism and Society at Columbia University, is the author of Mass Flourishing and co-author of Dynamism

Mohammad A. Salhut, a graduate student at Columbia University, is a research assistant at the Centre on Capitalism and Society at Columbia University. Copyright: Project Syndicate

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