The huge rise in China’s GDP since the 1980s has seen huge improvement in living standards and greater spending by Chinese consumers. Photo: Bloomberg

How do Chinese consumers spend? From millennials to nouveau riche, evolving habits explored in new book

China’s Evolving Consumers: 8 Intimate Portraits offers insights for marketers and business owners to identify the various types of consumers in the Chinese market and take a walk in their shoes

Topic |   Consumers

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The huge rise in China’s GDP since the 1980s has seen huge improvement in living standards and greater spending by Chinese consumers. Photo: Bloomberg
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