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Ashley Galina Dudarenok
Ashley Galina Dudarenok
Ashley Galina Dudarenok is a China marketing expert, entrepreneur and vlogger. She is the founder of social media agency Alarice and marketing training company ChoZan. She runs the world’s largest vlog about marketing to China @AshleyTalksChina on YouTube. Ashley is the author of two Amazon best sellers "Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media” and “Digital China: Working with Bloggers, Influencers and KOLs”. She has been living in mainland China and Hong Kong since 2006.

The ViewHow China’s WeChat is rewriting globalisation

China’s digital universe quickly expanded from 2013 onwards. Mobile payments boomed and start-ups sprang up, making e-commerce and on-demand services available with the click of a few buttons. Linking it all together was the super app WeChat. Photo: Bloomberg

With even Silicon Valley giants like Facebook learning from the hyperconnected WeChat universe, the investment in data and AI by the Chinese state and companies is paying off.

ReviewWho are China’s modern consumers? Book lifts lid on eight types

China’s Evolving Consumers: 8 Intimate Portraits offers insights for marketers and business owners to identify the various types of consumers in the Chinese market and take a walk in their shoes

China’s Evolving Consumers: 8 Intimate Portraits offers insights for marketers and business owners to identify the various types of consumers in the Chinese market and take a walk in their shoes.

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WeChatConsumers