Barbie, businesswoman: Paris Hilton on mixing tracks and expanding her brand
Initially, the reality TV star turned celebrity DJ (or her PR team) wanted the most minimal interview possible ahead of her gig in Macau. But in person Hilton was more forthcoming than expected
“Hello everyone, thank you so much for coming,” she says graciously. She’s fresh from hair and make-up, and oozing red-carpet glamour.
The snappers say nothing – they’re not well versed in celebrity chitchat – and so it’s straight down to business. Hilton flicks her blonde tresses over one shoulder, bats her long lashes and slips effortlessly from one pose to another. She’s not just working it for the cameras – she’s selling her brand. She’s good at it and so she should be – she’s been doing it for 20 years, ever since she ignored her parents’ advice and signed with Donald Trump’s modelling agency when she was just 15.
“I realised the power of what I was doing and what I could do with it, so at 16 I started developing my first fragrance,” says Hilton.
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And she has been lending her name and very well crafted brand image to fragrances, cosmetics, clothing, bags, properties and clubbing events ever since.