Research firm eMarketer expects 52.1 per cent of China’s total retail sales to come from e-commerce transactions in 2021. Photo: Xinhua Research firm eMarketer expects 52.1 per cent of China’s total retail sales to come from e-commerce transactions in 2021. Photo: Xinhua
Research firm eMarketer expects 52.1 per cent of China’s total retail sales to come from e-commerce transactions in 2021. Photo: Xinhua
China economy

China set to be first country where e-commerce sales outstrip bricks-and-mortar retail in 2021

  • Some 52.1 per cent of China’s overall retail sales are expected to come from e-commerce transactions this year, according to research firm eMarketer
  • The pandemic boosted online sales that were already growing at a steady clip thanks to the rapid digitalisation of traditional trade-in China, experts say

Topic |   China economy
Research firm eMarketer expects 52.1 per cent of China’s total retail sales to come from e-commerce transactions in 2021. Photo: Xinhua Research firm eMarketer expects 52.1 per cent of China’s total retail sales to come from e-commerce transactions in 2021. Photo: Xinhua
Research firm eMarketer expects 52.1 per cent of China’s total retail sales to come from e-commerce transactions in 2021. Photo: Xinhua
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