Thailand promotes its locations and film-making talent to the West

The coming of age of horror cinema in Thailand might seem like an odd subject for a princess to address.

But Princess Ubolratana Rajakanya has become an ambassador for the nation's growing reputation as a hub for slasher, horror and monster films.

Recently the princess led a delegation of Thai officials, including the country's deputy prime minister and minister of commerce, in their first Los Angeles road show to promote the country's resources, talent and desirability as a film location.

"Through training, technological investments and exposure to foreign productions, the Thai film industry is now firmly established as one of the most dynamic and reliable production platforms in Asia," Princess Ubolratana said at a reception. "Already famous for its stunning locations and the friendliness of its people, Thailand is now offering highly skilled crews and state-of-the-art production, post and special effects services, at very competitive prices."

Thailand is the latest Asian country to roll out the red carpet for Hollywood. But it is playing catch-up.

Companies in India and China have already formed partnerships with a number of studios such as DreamWorks Animation, Walt Disney Studios and 21st Century Fox. They've also become key sources of low-cost labour for the outsourcing of animation and visual effects work.