Why you need to delete zombie apps, and how bots and digital assistants can help
While an app-less future seems almost an inevitability, developers are considering the here and now and looking at ways to better manage the plethora of mobile apps that clog our devices
Who in Hong Kong doesn’t use the OpenRice phone app to check out a restaurant, or Hong Kong Observatory’s MyObservatory weather app?How many Hongkongers are not chatting on WhatsApp? In China, who isn’t using the WeChat app? Over in South Korea, Kakao Talk reigns supreme.
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That’s great - until they start clogging up your phone, especially if you rely heavily on your mobile device, be it for work or pleasure, or both.
“In a world where storage limitations mean that mobile users would rather delete an app in order to take two pictures, apps need to become a utility,” says Magnus Jern, president of DMI International, who advises brands including Coca-Cola, BBC and Nike on mobile strategy.
Jern thinks an app needs to be social, a media service, to do with transport and leisure, or offer must-have productivity.
Think about “sticky” apps that are likely to appear in a lot of people’s top five, and they all fall into those groups: WeChat, Facebook, WhatsApp, Skype, Snapchat, Instagram, Spotify, YouTube and Evernote.