An image from a YouTube Nescafe commercial starring 100Most co-founder Roy Lam Yat-hei (left) and pop star Leon Lai produced by 100Most TV channel. Photo: courtesy of 100Most TV

Leon Lai’s viral sensation marks the rise of digital advertising in Hong Kong

Hong Kong companies are using stars in their online ads as digital advertising in one of the world’s most connected cities threatens to overtake advertising on traditional media

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An image from a YouTube Nescafe commercial starring 100Most co-founder Roy Lam Yat-hei (left) and pop star Leon Lai produced by 100Most TV channel. Photo: courtesy of 100Most TV
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