Smartphone makers hope budget handsets will open up untapped markets in 2017
Samsung, LG and Huawei among others want to realise the untapped potential of developing countries like India, and will release budget phones that cost as little as US$100 in 2017
South Korean and Chinese smartphone makers plan to release more inexpensive models globally this year to attract budget-sensitive consumers in developing countries.
Samsung Electronics is expected to market the inexpensive A series models, with the Galaxy A5 taking the lead with a price tag around US$400.
Even though the device’s price is substantially lower than the premium Galaxy S phones, it will still be equipped with fingerprint recognition. The Galaxy A3 and A7 are expected to follow suit.
The world’s largest smartphone maker has targeted low-end markets with the A series over the past two years.
“We will market the new A series models in January,” a Samsung representative said. “Details will be disclosed soon.”
However, he refused to confirm whether and when the much cheaper J series, whose price will be half that of the A series, will hit shelves in 2017.