Hype builds, rumours swirl ahead of Samsung’s launch of Galaxy S8 – next generation of its flagship smartphone

Tech giant aims to bounce back from massive Note 7 recall with new premium handset expected to sport bigger, almost bezel-free screen, iris-recognition security and a voice assistant, Bixby

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Rumours are swirling about the upcoming addition to the Samsung Galaxy S phone series.

Published: 7:46am, 17 Mar 2017Updated: 5:44pm, 17 Mar 2017

Samsung Electronics’ mobile unit hopes to bounce back this year, with expectations running high over its upcoming flagship Galaxy S8 smartphone, with a bezel-free, larger display.

The new premium handset will debut on March 29 to fill the void left by the global recall of the Galaxy Note 7 over a series of battery fires late last year.

The company has yet to confirm any specific features of the new device, but a series of specifications have been leaked in recent months.

In particular, the company is known to have focused on improving and enlarging the display size, in an apparent bid to meet growing demand for larger smartphone screens combined with a minimised handset size.

Samsung’s Galaxy S phone series, one to four (top row, from left) and five to seven (bottom row, from left).

Earlier this month, Samsung was confirmed to have filed a trademark for an “Infinity Display” to be featured on the new Galaxy device, according to the United States Patent and Trademark Office. The new edge-to-edge display features an almost bezel-free design.

According to a number of reports, the company is expected to launch two flagship devices tentatively named the Galaxy S8 and S8 Plus, equipped with 5.8- and 6.2-inch displays, respectively.

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