Jackie Chan, Yao Ming back ad campaign against ivory, shark fin and rhino horn trade
David Beckham, Lupita Nyong’o, Britain’s Prince William are among the celebrities to have joined charity WildAid’s drive to change attitudes towards the selling of endangered animal parts
Chinese basketball great Yao Ming and Hong Kong martial arts star Jackie Chan are among the celebrities taking part in global conservation organisation WildAid’s latest campaign to end the illegal trade in wildlife.
Called “Partnership for the Wild”, the campaign – launched on March 14 in Africa, the US and Asia – aims to raise awareness and cut consumer demand for illicit products such as elephant ivory, rhino horn and shark fin soup.
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Chinese concert pianist Lang Lang and actresses Li Bingbing and Angelababy are also campaign ambassadors, as is singer Jay Chou. Britain’s Prince William, former soccer player David Beckham, actresses Lupita Nyong’o and Maggie Q, and businessman Richard Branson are also supporters.
The campaign, created in partnership with outdoor advertising company JCDecaux, will help spread WildAid’s message that “when the buying stops, the killing can too”. It has been translated into six languages and will be launched in more than 10 countries by the end of this year.
More than 600 billboards featuring Yao are on display at the Beijing Capital International Airport and in other major cities in China. The campaign will be rolled out in Tanzania, East Africa, this month, and shark protection messages will be promoted in Hong Kong and Thailand.