Mo Yun became a music uploader in 2018, and also promotes hanfu, a style of clothing in ancient China. She is one of a growing number of young people who have left traditional jobs for new professions powered by social media and online marketing. Photo: Bilibili
Mo Yun became a music uploader in 2018, and also promotes hanfu, a style of clothing in ancient China. She is one of a growing number of young people who have left traditional jobs for new professions powered by social media and online marketing. Photo: Bilibili

The future of work: millennials and Gen Z pick online KOL opportunities over traditional jobs - no more office nine-to-five

  • Uploader is a new profession in China – it describes KOLs who post videos online, amass huge followings and secure sponsorship from businesses
  • One in five young people interviewed for a report on the future of work quit traditional jobs to work online

Mo Yun became a music uploader in 2018, and also promotes hanfu, a style of clothing in ancient China. She is one of a growing number of young people who have left traditional jobs for new professions powered by social media and online marketing. Photo: Bilibili
Mo Yun became a music uploader in 2018, and also promotes hanfu, a style of clothing in ancient China. She is one of a growing number of young people who have left traditional jobs for new professions powered by social media and online marketing. Photo: Bilibili
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