Mamamoo are among the K-pop girl groups joining the “corset-free movement” of young women in South Korea who are challenging long-held beauty ideals.

K-pop girl groups ditch their Lolita looks and join ‘corset-free movement’ in South Korea

  • Dreamcatcher danced barefoot, Mamamoo performed in sweatshirts and sneakers, Loona shot a video in trouser suits
  • Some observers dismiss this as ‘marketable feminism’, but others see the start of meaningful change in the music industry, and fans have responded positively
Topic |   K-pop, Mandopop and other Asian pop

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Mamamoo are among the K-pop girl groups joining the “corset-free movement” of young women in South Korea who are challenging long-held beauty ideals.
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