The importance of good design, from the Eames chair to Apple’s iPhone, on display in Red Dot Institute’s Hong Kong show
- ‘Red Dot Exhibition: The Essence of Design – Creating Value’ showcases the importance of good design, which ‘should be as simple as possible’, says Peter Zec
- The Red Dot Institute founder says designs that stand the test of time ‘are not fancy, but very simple’ – the Coca-Cola bottle, the Eames chair, Apple’s iPhone
What can a brand do to gain market share when competing with dozens of similar products? Answer: think like Coca-Cola.
The resulting contour form – inspired by the cocoa bean – became one of the icons of 20th century design.
The Coke bottle is one of the classics featured, alongside the works of emerging local talent, in the Hong Kong Design Institute (HKDI) and Hong Kong Institute of Vocational Education (IVE)’s first exhibition for 2022, “Red Dot Exhibition: The Essence of Design – Creating Value”.
Conceived in collaboration with Red Dot Institute, the research organisation affiliated with the design industry’s prestigious Red Dot Design Award, the exhibition showcases the importance of good design, and how it affects not only the aesthetic, cultural and social aspects of a company’s offering, but also its profitability.