Million Zhu, 20, a chat host in China, dances for her online fans. KOLs hired by Hifan in Guangzhou broadcast online in the company’s compartment offices. Photo: Nora Tam
‘Trust me, you need this’: how China’s live-streaming KOL stars are changing the face of business
- Increasing numbers of key opinion leaders are fuelling online sales
- Customers demanding more transparency are seeking personalities they can trust before they buy
Million Zhu, 20, a chat host in China, dances for her online fans. KOLs hired by Hifan in Guangzhou broadcast online in the company’s compartment offices. Photo: Nora Tam
