Avengers in China: more Chinese films to be shot with IMAX cameras after Endgame success
- IMAX screens make up one per cent of screens in China, but IMAX viewings of Endgame accounted for 13 per cent of the film’s overall takings
- ‘You are going to see a real rise in [Chinese] films that will be [shot] with IMAX cameras,’ says new president of IMAX Entertainment
Chinese film-goers are set to enjoy more home-grown films shot with IMAX cameras – just like those used to shoot the Marvel Comics superhero film Avengers: Endgame .
Megan Colligan, the new president of IMAX Entertainment, the Canadian company that patented the wide-format film, says the spectacular performance of Avengers: Endgame in IMAX cinemas across China has given the company more impetus to work with Chinese filmmakers on Chinese-language productions.
“You are going to see a real rise in [Chinese] films that will be [shot] with IMAX cameras.” [We want to] bring the IMAX experience to ... Chinese audiences. That’s something that we are very focused on,” she says.
Avengers: Endgame is the second Hollywood film to be shot entirely with IMAX cameras, after last year’s Avengers: Infinity War .
Opening in China last Wednesday, two days earlier than in the US, Avengers: Endgame scored a spectacular five-day haul of US$331 million (2.22 billion yuan) in China, a record for the country’s highest-grossing opening weekend of any film, Hollywood or domestic.