BTS wear Juun.J sneakers on Saturday Night Live. The K-pop stars have retailers lining up to sponsor them in the hope of their success rubbing off.

How K-pop stars BTS rule the retail landscape, generating an estimated US$3.5 billion in sales and services last year

  • BTS are gaining fans and attention on their world tour, and products they endorse are enjoying huge sales
  • Retailers are falling over themselves to get some of that BTS magic to rub off on their products
Topic |   Korea Times

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BTS wear Juun.J sneakers on Saturday Night Live. The K-pop stars have retailers lining up to sponsor them in the hope of their success rubbing off.
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