Eggy started off as an emoticon on WeChat but now the character has been made into a toy and he also appears in short films. Eggy started off as an emoticon on WeChat but now the character has been made into a toy and he also appears in short films.
Eggy started off as an emoticon on WeChat but now the character has been made into a toy and he also appears in short films.

Tencent

Lifestyle /  Entertainment

Move over, Barbie: Chinese toymakers set sights on cracking global market with local designs

  • An increasing number of Chinese toys are poised to crack the competitive global toy market now dominated by giant US and Japanese manufacturers
  • Creative minds in China are busy creating new toy brands and merchandise that appeal to both a Chinese and international audience

Topic |   Tencent
Elaine Yau
Elaine Yau

Updated: 8:15am, 16 Sep, 2019

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Eggy started off as an emoticon on WeChat but now the character has been made into a toy and he also appears in short films. Eggy started off as an emoticon on WeChat but now the character has been made into a toy and he also appears in short films.
Eggy started off as an emoticon on WeChat but now the character has been made into a toy and he also appears in short films.
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