Eggy started off as an emoticon on WeChat but now the character has been made into a toy and he also appears in short films.
Move over, Barbie: Chinese toymakers set sights on cracking global market with local designs
- An increasing number of Chinese toys are poised to crack the competitive global toy market now dominated by giant US and Japanese manufacturers
- Creative minds in China are busy creating new toy brands and merchandise that appeal to both a Chinese and international audience
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Tencent
Eggy started off as an emoticon on WeChat but now the character has been made into a toy and he also appears in short films.