Eggy started off as an emoticon on WeChat but now the character has been made into a toy and he also appears in short films.
Move over, Barbie: Chinese toymakers set sights on cracking global market with local designs
- An increasing number of Chinese toys are poised to crack the competitive global toy market now dominated by giant US and Japanese manufacturers
- Creative minds in China are busy creating new toy brands and merchandise that appeal to both a Chinese and international audience
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Tencent
Eggy started off as an emoticon on WeChat but now the character has been made into a toy and he also appears in short films.
Traditional Fujian earth roundhouses, or tulou, made with thousands of plastic Lego blocks – some of the many miniature Chinese landmarks on display at the Indigo shopping mall in Beijing. Photo: Simon Song
China landmarks in Lego: Great Wall, Forbidden City, terracotta warriors and more on display in Beijing
- The exhibition of miniature Chinese landmarks at a Beijing shopping mall will run until mid-October
- The models’ chief designer, a Lego Certified Professional, says there are 18 new designs on show that took half a year to assemble
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Offbeat
Traditional Fujian earth roundhouses, or tulou, made with thousands of plastic Lego blocks – some of the many miniature Chinese landmarks on display at the Indigo shopping mall in Beijing. Photo: Simon Song