The first episode of Hidden Kingdoms of China, a Bilibili co-production with National Geographic, featured pandas in their natural habitat. The Chinese video sharing platform is hoping content like this will help it become China’s Netflix. Photo: National Geographic/ Jacky Poon

A Chinese Netflix? Bilibili makes a play for Gen Z viewers in China with documentaries and reality shows co-produced by overseas partners such as the BBC

  • Can cute pandas, cuddly foxes and endurance races help draw Generation Z viewers to Chinese video-sharing platform Bilibili?
  • The website is partnering with overseas content producers to make documentaries tailored for the young Chinese market
Topic |   China Society

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The first episode of Hidden Kingdoms of China, a Bilibili co-production with National Geographic, featured pandas in their natural habitat. The Chinese video sharing platform is hoping content like this will help it become China’s Netflix. Photo: National Geographic/ Jacky Poon
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Bilibili, the biggest video-comics-and-gaming entertainment platform for China’s Generation Z consumer market segment, expects to have 220 million monthly active users by 2021. Photo: Alamy

Streaming video operator Bilibili at a crossroads with focus on increasing users

  • Bilibili has become the biggest video-comics-and-gaming entertainment platform for China’s Generation Z consumers
Topic |   Streaming video and TV

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Bilibili, the biggest video-comics-and-gaming entertainment platform for China’s Generation Z consumer market segment, expects to have 220 million monthly active users by 2021. Photo: Alamy
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