The first episode of Hidden Kingdoms of China, a Bilibili co-production with National Geographic, featured pandas in their natural habitat. The Chinese video sharing platform is hoping content like this will help it become China’s Netflix. Photo: National Geographic/ Jacky Poon

A Chinese Netflix? Bilibili makes a play for Gen Z viewers in China with documentaries and reality shows co-produced by overseas partners such as the BBC

  • Can cute pandas, cuddly foxes and endurance races help draw Generation Z viewers to Chinese video-sharing platform Bilibili?
  • The website is partnering with overseas content producers to make documentaries tailored for the young Chinese market
Topic |   China Society
The first episode of Hidden Kingdoms of China, a Bilibili co-production with National Geographic, featured pandas in their natural habitat. The Chinese video sharing platform is hoping content like this will help it become China’s Netflix. Photo: National Geographic/ Jacky Poon
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