BTS has decided on a new marketing strategy in the build up to the release of their new Map of the Soul: 7 album next month. Photo: Handout

Map of the Soul: 7 – BTS tear up the K-pop marketing playbook with pioneering promotion of latest album

  • A sophisticated three-stage plan has been put in place leading up to release of the boy band’s Map of the Soul: 7 album next month
  • It includes a package of contemporary art exhibition projects in five cities, including London, New York and Seoul
Topic |   K-pop, Mandopop and other Asian pop
BTS has decided on a new marketing strategy in the build up to the release of their new Map of the Soul: 7 album next month. Photo: Handout
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