BTS did not let the pandemic stop them working, holding online concerts that earned millions of dollars for their label and suggesting a new revenue stream for K-pop. BTS did not let the pandemic stop them working, holding online concerts that earned millions of dollars for their label and suggesting a new revenue stream for K-pop.
BTS did not let the pandemic stop them working, holding online concerts that earned millions of dollars for their label and suggesting a new revenue stream for K-pop.
K-pop idols

How online BTS and Super M shows earned millions of dollars, pointing to a future revenue stream for K-pop

  • When the pandemic ended their world tour, BTS staged some free online concerts, then some paid streamed events
  • These were so successful, other groups followed suit and K-pop labels clawed back millions of dollars

Topic |   K-pop idols
BTS did not let the pandemic stop them working, holding online concerts that earned millions of dollars for their label and suggesting a new revenue stream for K-pop. BTS did not let the pandemic stop them working, holding online concerts that earned millions of dollars for their label and suggesting a new revenue stream for K-pop.
BTS did not let the pandemic stop them working, holding online concerts that earned millions of dollars for their label and suggesting a new revenue stream for K-pop.
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