BTS did not let the pandemic stop them working, holding online concerts that earned millions of dollars for their label and suggesting a new revenue stream for K-pop.
How online BTS and Super M shows earned millions of dollars, pointing to a future revenue stream for K-pop
- When the pandemic ended their world tour, BTS staged some free online concerts, then some paid streamed events
- These were so successful, other groups followed suit and K-pop labels clawed back millions of dollars
BTS did not let the pandemic stop them working, holding online concerts that earned millions of dollars for their label and suggesting a new revenue stream for K-pop.