BTS perform during Bang Bang Con: The Live online concert in June, which attracted more than 750,000 paid viewers around the world. For smaller K-pop acts, these virtual gigs are not profitable. Photo: Big Hit Entertainment BTS perform during Bang Bang Con: The Live online concert in June, which attracted more than 750,000 paid viewers around the world. For smaller K-pop acts, these virtual gigs are not profitable. Photo: Big Hit Entertainment
BTS perform during Bang Bang Con: The Live online concert in June, which attracted more than 750,000 paid viewers around the world. For smaller K-pop acts, these virtual gigs are not profitable. Photo: Big Hit Entertainment

BTS and SuperM online concerts keep K-pop industry ticking over, but smaller acts are struggling

  • BTS performed a virtual concert in June that made US$18 million, while SuperM’s online gig in April is estimated to have taken in US$1.9 million
  • But virtual gigs are only profitable for K-pop’s major groups – it’s much tougher for smaller bands, with fewer fans, to make money

Topic |   K-pop, Mandopop and other Asian pop
BTS perform during Bang Bang Con: The Live online concert in June, which attracted more than 750,000 paid viewers around the world. For smaller K-pop acts, these virtual gigs are not profitable. Photo: Big Hit Entertainment BTS perform during Bang Bang Con: The Live online concert in June, which attracted more than 750,000 paid viewers around the world. For smaller K-pop acts, these virtual gigs are not profitable. Photo: Big Hit Entertainment
BTS perform during Bang Bang Con: The Live online concert in June, which attracted more than 750,000 paid viewers around the world. For smaller K-pop acts, these virtual gigs are not profitable. Photo: Big Hit Entertainment
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