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Influencers in rural China boost tourism and trade, from a hot Tibetan herder to a cool, ‘too beautiful’ horse rider in Xinjiang
- An official’s videos of herself riding in horseback across the snows of Xinjiang has helped bring in tens of thousands of dollars for farmers in her county
- It follows the craze for Tibetan herder Zhaxi Dingzhen. Now regional governments are scouring their populations for similar ambassadors to promote remote areas
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Horse riding official becomes online sensation in China with viral videos
Horse riding official becomes online sensation in China with viral videos
Hot on the heels of the Tibetan herder who shot to fame in China recently for his ruggedly handsome appearance in a viral video, a county official in Yili, Xinjiang, has become a minor celebrity through Douyin, China’s equivalent of TikTok.
Videos that He Jiaolong, the 41-year-old deputy head of Zhaosu county, posted show her galloping on a horse across snowy ground wearing a billowing red cape.
Chinese internet users have commented admiringly on her videos, describing her horseback riding as “valiant and heroic” and “too beautiful”.
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“I also want to buy a horse to ride to work, although I don’t know if the city of Shanghai will allow it?” one commenter joked.
He, who is from Sichuan in southwest China, said she began posting videos on her Douyin account to promote tourism and agricultural products from her county.
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