Horse riding official becomes online sensation in China with viral videos

01:47

Horse riding official becomes online sensation in China with viral videos

Xinjiang

Influencers in rural China boost tourism and trade, from a hot Tibetan herder to a cool, ‘too beautiful’ horse rider in Xinjiang

  • An official’s videos of herself riding in horseback across the snows of Xinjiang has helped bring in tens of thousands of dollars for farmers in her county
  • It follows the craze for Tibetan herder Zhaxi Dingzhen. Now regional governments are scouring their populations for similar ambassadors to promote remote areas

Topic |   Xinjiang
Horse riding official becomes online sensation in China with viral videos

01:47

Horse riding official becomes online sensation in China with viral videos

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