British chemist David Evans, 62, posts exciting chemistry videos in Mandarin on Chinese short-video platform Kuaishou, on which he has 9 million followers. Photo: Simon Song
The social media stars in China who aren’t Chinese – how foreign influencers fluent in Mandarin are winning legions of fans
- Foreigners with particular skills, knowledge or expertise who can also speak Mandarin are building careers on platforms such as Weibo, Bilibili and Kuaishou
- Top sinologist KOLs can get paid up to around US$60,000 for an advertisement, according to one insider
British chemist David Evans, 62, posts exciting chemistry videos in Mandarin on Chinese short-video platform Kuaishou, on which he has 9 million followers. Photo: Simon Song
