British chemist David Evans, 62, posts exciting chemistry videos in Mandarin on Chinese short-video platform Kuaishou, on which he has 9 million followers. Photo: Simon Song British chemist David Evans, 62, posts exciting chemistry videos in Mandarin on Chinese short-video platform Kuaishou, on which he has 9 million followers. Photo: Simon Song
British chemist David Evans, 62, posts exciting chemistry videos in Mandarin on Chinese short-video platform Kuaishou, on which he has 9 million followers. Photo: Simon Song
Social media

The social media stars in China who aren’t Chinese – how foreign influencers fluent in Mandarin are winning legions of fans

  • Foreigners with particular skills, knowledge or expertise who can also speak Mandarin are building careers on platforms such as Weibo, Bilibili and Kuaishou
  • Top sinologist KOLs can get paid up to around US$60,000 for an advertisement, according to one insider

Topic |   Social media
British chemist David Evans, 62, posts exciting chemistry videos in Mandarin on Chinese short-video platform Kuaishou, on which he has 9 million followers. Photo: Simon Song British chemist David Evans, 62, posts exciting chemistry videos in Mandarin on Chinese short-video platform Kuaishou, on which he has 9 million followers. Photo: Simon Song
British chemist David Evans, 62, posts exciting chemistry videos in Mandarin on Chinese short-video platform Kuaishou, on which he has 9 million followers. Photo: Simon Song
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