A scene from The Mid-Autumn Wonderful Tour, a hit programme of Henan Satellite TV.
A scene from The Mid-Autumn Wonderful Tour, a hit programme of Henan Satellite TV.

How Henan TV went viral promoting Chinese traditional culture and values instead of the usual star-studded soaps and reality TV

  • When most other Chinese TV stations are pushing celebrity-studded shows, reality TV and soaps, regional station Henan TV is bucking the trend, and it’s working
  • Its recent Mid-Autumn Festival drama, an underwater dance for Dragon Boat Festival, and a recreation of an ancient musical performance, have won it many fans

A scene from The Mid-Autumn Wonderful Tour, a hit programme of Henan Satellite TV.
A scene from The Mid-Autumn Wonderful Tour, a hit programme of Henan Satellite TV.
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